With Russian descent, and born in the late 1990s in New York City, Doe Deere, entrepreneur, CEO and founder of the cosmetic line Lime Crime, wakes up every morning drinking a glass of water to remain hydrated. She currently lives in Los Angeles, Calif., and along with drinking water in the morning, she also stretches every morning before actually eating breakfast after a good night’s rest. Deere explains to Savoir Flair’s beauty editor, Frankie Rozwadowska, that she believes in getting plenty of rest because relaxing, which is a way to unwind (rest), is a secret to clear, healthy skin.
However, “Doing my makeup is my favorite part of the morning because I get to spend time with myself and be free,” says Doe Deere to Rozwadowska, Feb., 12, 2017.
Deere even squeezes fresh oranges from her own orange trees to make juice in the morning! And, while applying her make-up listening to her favorite music, the first step begins with applying moisturizers, such as Murad Hydro-Dynamic Quenching Essence, before applying her line of Lime Crime make-up. “Blush and lipstick are my favorite parts of my makeup routine,” Deere says to Rozwadowska. She goes on explaining that color, like pink and red blush and lipstick, adds life to her face.
This mean that Deere uses her own Lime Crime original liquid Matte Velvetine Lipstick, which launched in 2012, with over 40 shades of color, and growing. This also includes her Diamond Crusher line of Crime Lime lipstick with currently nine Iridescent lip toppers to choose from.
“The Velvetines are also vegan – meaning, they contain no animal-derived ingredients” points out Deere to The Story Exchange.
Deere successfully started Lime Crime Makeup at the end of October in 2008 with a focus of matching her cosmetics perfectly with the trends of her fashionable clothing styles. By doing so, Doe Deere also focused on her values of being cruelty-free, and with her passion for colors and animals, became known worldwide by millions of followers who purchase her Vegan & Cruelty Free Makeup online.
Lime Crime Vegan & Cruelty Free Makeup is Certified by the People for the Ethical Treatment of Animals (PETA). Doe Deere, her associates, and PETA’s mission is to prevent animal abuse. In addition, Lime Crime is also Leaping Bunny Certified by the Coalition for Consumer Information on Cosmetics (CCIC), another organization, along with others, work together protecting animal rights.
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