José Auriemo Neto of JHSF Participacoes SA, is both its CEO (chief executive officer) and chairman. Jhsf Participacoes SA is a Brazilian company involved in the real estate development industry. The company develops several properties in Brazil, both residential and commercial. He oversees the company’s public developments, such as hotels and office buildings. Auriemo Neto is also in charge of JHSF’s portfolio of retail properties. Sao Paulo’s Cidade Jardim shopping center, Salvador’s Bela Vista Salvador and Ponta Negra in Manaus are all examples of retail and shopping properties that are included in this portfolio. Additionally, there are two more properties located in the Sao Paulo area that are currently being developed.
Back in the year 2009, Aureimo Neto oversaw JHSF’s very first retail deal. An exclusive partnership agreement was singed with Jimmy Choo and Hermes Pucci. The Cidade Jadrim shopping center, which is owned by JHSF, is the location where these two luxury brands opened their very first retail outlets. After singing a similar partnership in 2012 with Valentino, the group was able to launch Brazil’s first Valentino and R.E.D. Valentino shops.
Auremo Neto attended Sao Paulo’s Fundação Armando Álvares Penteado University when he was younger. Afterwards, he initially started working with JHSF in the year 1993. In 1997, Auriemo Neto founded Parkbem, a management company for parking lots, which was the beginning of the group’s successful services department. Then, in 1998, he began overseeing the group’s development of the Shopping Santa Cruz, which was the first of JHSF’s many successful shopping destinations.
Fashion has always been a mainstay in the public eye. From trends that teens across the world seek out to dress like their peers to the hottest new trends celebrities that span the globe wear to grab attention. Fashion is always evolving and changing. Though there are, of course, some fashion staples that exist, it are the new releases that come every year that truly grab the attention of everyone.
Not all have the budget, fashion sense or courage to wear all of the off the runway looks, but, many of those even elaborate options tend to make their way in to everyday fashion. This is because it are those high name and brand designers that launch new collections with cutting edge color palettes, shapes and designs. However, there is a more unique offering within the fashion world and it truly is one that shapes the face of fashion to come.
This is where fashion design students come in to play. Those who have stayed the course through programs such as those at The Academy of Art University are truly the new generation of designers and dreamers that need to be watched. In fact, The Academy of Art University holds and hosts their own fashion show, complete with celebrity guests, high end models and catwalks. This runway unveiling of the upper echelon and graduate students at the Academy has been drawing rave reviews for 21 years.
The fashions and designs unveiled during this seemingly lower tier fashion show has come to be one that all eyes tend to focus on these days. In the era of unknowns attaining stardom and praise, this is the one fashion industry offering that truly gets to the heart of the future of fashion. This is not a high school science fair event. It is filled with luxury and style. The grace and charm of the designers, many who maintain their humbleness, truly make the Academy of Art University event one that has been heralded as the must tend event for those who are and want to be in the know about the future of fashion.
Fabletics, a subsidiary brand of TechStyle Fashion Group, is a company that is co-owned by Don Ressler, Adam Goldenberg, and Kate Hudson. Fabletics was launched with the idea of making waves in the fitness clothing market, and it did so with tremendous success. The popularity of the brand can also be attributed to the famous Hollywood actress, Kate Hudson, who is one of the co-owners of Fabletics.
She is the one who has actively participated in the marketing of the brand and taking it to such great heights of success in a very short period. As of now, the company is doing an annual business of over $300 million, and the figure keeps rising every quarter. It is because Fabletics is an aspirational brand that offers low priced athleisure products, the quality of which is on par with any of the other athleisure brands in the market, or better.
Kate Hudson says that the company uses data extensively in making crucial business and management decisions. Even though Fabletics is essential a fashion retail brand that sells Athleisure and fitness clothing items, the company uses technology in all the business and marketing aspects. The technology is used to gather data that is then used to understand what the audience wants, which helps the company to provide customers with exactly what they are looking for. Kate Hudson is a fitness diva as well and an inspiration to millions of women across the country. It is for this reason; Fabletics is growing annually at a staggering pace of over 30 percent every year.
One of the reasons for Fabletics continued success is because, in the last couple of years, Fabletics followed the reverse showroom technique, earlier implemented by Warby Parker and Apple. The company followed the policy of first making a mark in the online retail business, and once it started getting substantial business, it moved its focus to open physical stores across the country. Fabletics has 18 stores in the country today, and the company’s CEO Don Ressler announced that much more would be opened soon in the years to come.
In this technique, the brand is more interested in reaching out to the potential customers and creates brand awareness, rather than getting sales. Fabletics is also known for offering highly personalized shopping experience, and women looking to experience it firsthand should take the lifestyle quiz at the company’s official website. It would help women understand the main reason behind company’s popularity.
The Amazon effect is putting a lot of brick and mortar retailers in a difficult position. Retailers have come to rely on foot traffic as a good indication of business, but sometimes that just isn’t the case. Foot traffic does not mean a good customer anymore, and a lot of customers are using the “showroom technique” to do their shopping using the store more as a showroom than walking in with an actual intent to purchase there. Consumers are using retail locations as a place to scope out a product, as a place to touch it, feel it, and try it on only to walk out with the intention of finding it online at the best price. Fabletics is a company that is reversing this technique on the customer, beating them at their own game.
Fabletics offers a custom VIP membership service on their website, asking customers to commit to their product by requiring a monthly purchase, and keeping them satisfied by giving them a valuable service and a great product at an unbeatable price. The athletic woman in today’s world is trying to squeeze fitness into her every day life and schedule, leaving her less time to shop. Shopping online is always an option, but unless it’s built into a service it is hard to generate a return customer simply because there is so much choice out there on the internet. Fabletics brings her a hand picked shopping cart every month, choosing styles that would befit her based on her style preferences and workout activities. From there it is easy for the Fabletics VIP member to choose several pieces that her $50 monthly commitment allows her. $50 on Fabletics buys a lot of workout gear!
The physical locations Fabletics is opening are frequented by guests who are already committed to the brand. The customers who love the brand are anxious to see what this branch of the brand will offer them. By using data science pulled from the website Fabletics is able to offer tailor fit options that meet the likes and needs of the customer in that particular location. The store in New Jersey carries different merchandise than the Honolulu store based on preferences. When the customers walk into the store, they are already VIP members looking for more and are likely to find what they want, or they are new customers who have the chance to learn all about the brand when they walk through the doors with the option of signing up as VIP members in store.
In this careful mode of business operation Fabletics is guaranteeing themselves a sale by catering to the tastes of their current customers or they are very likely to sign a new guest up for a VIP membership by offering possibly hesitant online shoppers a taste of their brand on a physical plane enticing them to sign up for the membership. Fabletics is truly turning the tables on the “showrooming technique” and is satisfying customers and creating new ones daily.