Fabletics Aims To Increase The Accessibility of Fitness And Fashion

As people probably realize, fashion and fitness are not mutually exclusive. In fact they are far from it. One of the marketing points of many fashion retailers is that people that are in great shape get to enjoy some great clothes. Kate Hudson definitely drive this point home for customers of Fabletics on Bloomberg. At the same time, she understands that people have different body chemistry and types. Also, some people may have more of a struggle with their weight than others. Therefore, she has worked with Don Ressler in order to make clothes for people of larger sizes so that they can find some great looking clothes to fit into.

Kate Hudson and Don Ressler work really well together. One of the reasons behind this is that Don is humble when it comes to his business. He encourages creativity from others. Therefore, he is willing to listen to the ideas of even his workers. One of the most important goals he wants to drive home is the goal of being a major influence in fashion. This includes making fashion and fitness more accessible. According to Don Ressler, it is everyone’s right to look good and feel good about themselves. Being able to try on different colors, cuts, styles, and outfits has an unexpected effect on the wearer in that she will feel a sudden surge of confidence when she tries on her desired outfit. This would also encourage her to work towards her goals of fitness on Brandettes.

One of the best ways to gain the sales of the customer is to give them a taste of something. Allowing customers to try before they buy is something that is very effective in that they will have a better idea of what they are thinking about paying for. This is one of the reasons that fashion stores set up fitting rooms.

While Fabletics is an all inclusive store, the main goal of Don Ressler’s is to encourage and help people reach even higher levels of fitness. This is not just about personal appearance. It is also about the overall quality of life that one could enjoy as she progresses.

Source: https://www.forbes.com/sites/tomiogeron/2011/09/21/former-intermix-coo-raises-33m-for-fashion-brand-justfabulous/#29968764750a