When Ryan Emmons launched his bottled water brand Waiakea Hawaiian Volcanic Water in 2012, it was a fairly daring move. Environmental studies had shown that excessive bottled water consumption was severely damaging our planet by clogging landfills with endless piles of plastic. Experts had declared that the age of the bottled water was over.
Still, Emmons knew that he had something different to offer consumers. What he created was a bottled water product that takes enormous initiatives in order to be as socially responsible as possible.
Emmons first dreamed up his brand while on vacation with his family in Hawaii. He had visited many times before and had always stopped by the Waiakea Springs to get a taste of the unique water. The water gets its uniquely pleasant taste from its high nutritional content.
As the water trickles down thousands of feet of volcanic rock, it gets filtered while picking up high levels of silica, a mineral boasting many health benefits, as well as essential electrolytes like calcium, magnesium and sodium.
According to PR News Wire, Waiakea Water is completely sustainable as well. The area in which the springs are located sees consistently high rainfall annually. It only takes a month for the water to be replenished.
At age 22, Emmons decided to bottle the water and sell it throughout the United States. From the beginning, he was committed to proving that a bottled water product could be ethically and environmentally friendly.
He created a manufacturing process that made his company the first of its kind to be certified carbon neutral. The bottles are made from BPA-free recycled materials instead of plastic. Learn more about more Waiakea Water: https://www.10bestwater.com/brands/volcanic/
Emmons is also dedicated to helping solve global crises with his company. He partnered up with Pump Aid, the charity known for bringing clean drinking water to disadvantaged regions throughout the world.
Global News Wire said that each time that a customer purchases 1 liter of Waiakea Water, Pump Aid donates an incredible 650 liters of clean drinking water to an underprivileged region of Africa. Together, they have donated over 500 million liters of water.
In its first three years, the company grew over 5,000 percent. Today, Waiakaea Water can be found in thousands of food stores across the United States.
Emmons believes that the secret to the brand’s success is its dedication to being a socially responsible company. Customers are loyal to the brand because they feel that by purchasing Emmons’ product, they are doing something better for the world around them.