José Auriemo Neto of JHSF Participacoes SA, is both its CEO (chief executive officer) and chairman. Jhsf Participacoes SA is a Brazilian company involved in the real estate development industry. The company develops several properties in Brazil, both residential and commercial. He oversees the company’s public developments, such as hotels and office buildings. Auriemo Neto is also in charge of JHSF’s portfolio of retail properties. Sao Paulo’s Cidade Jardim shopping center, Salvador’s Bela Vista Salvador and Ponta Negra in Manaus are all examples of retail and shopping properties that are included in this portfolio. Additionally, there are two more properties located in the Sao Paulo area that are currently being developed.
Back in the year 2009, Aureimo Neto oversaw JHSF’s very first retail deal. An exclusive partnership agreement was singed with Jimmy Choo and Hermes Pucci. The Cidade Jadrim shopping center, which is owned by JHSF, is the location where these two luxury brands opened their very first retail outlets. After singing a similar partnership in 2012 with Valentino, the group was able to launch Brazil’s first Valentino and R.E.D. Valentino shops.
Auremo Neto attended Sao Paulo’s Fundação Armando Álvares Penteado University when he was younger. Afterwards, he initially started working with JHSF in the year 1993. In 1997, Auriemo Neto founded Parkbem, a management company for parking lots, which was the beginning of the group’s successful services department. Then, in 1998, he began overseeing the group’s development of the Shopping Santa Cruz, which was the first of JHSF’s many successful shopping destinations.